Clean photo metadata before you deliver the set

Export the stills you will send

This cleaner reads JPEG, PNG, WebP, HEIC, AVIF, GIF, TIFF, and BMP. It does not open RAW, DNG, or a Lightroom catalog. Export from Lightroom, Capture One, or Photos to JPEG, PNG, TIFF, or HEIC, with the size and color you actually intend to deliver. Then inspect that export. Cleaning a sidecar XMP next to a RAW, or a preview JPEG the catalog made for itself, does not change the file you attach to the gallery link.

Name the export so it cannot be confused with the camera original. The download this tool produces ends in -cleaned. Send that file. If the camera roll still contains the original HEIC with GPS, and you attach that original by habit, the strip never happened.

Privacy mode, not AI provenance

The tool on this page opens in Privacy EXIF / GPS. That pass drops GPS, camera and device EXIF, common IPTC, and C2PA, so a provenance manifest is not left behind as a side channel. The owner page for the privacy job is remove EXIF.

AI provenance is the wrong default for a delivery. It keeps ordinary camera EXIF, including GPS, and only targets C2PA and known AI metadata. Use it when a client needs the camera block and you only want a manifest gone. If the After report still shows a map pin, you are in the wrong mode. Switch to privacy or strip-all and verify again. The mode table, without the delivery steps, is clean EXIF and AI metadata.

Generative edits on an otherwise normal photograph

Generative Fill, Generative Expand, and Generative Remove can leave a Content Credentials history on the document. Deleting the layer does not erase that history. Export As can copy it into the JPEG. Inspect the export: a C2PA chip means the manifest is in the file you are about to send. Privacy mode removes it from that file.

It does not remove a manifest you published only to Adobe’s cloud, and it does not restore the pixels from before the fill. The Photoshop-specific leftovers are Generative Fill metadata. What the manifest is, as opposed to a watermark, is Content Credentials.

One file, then a folder

Run one hero frame through Inspect only and Clean this file. Read GPS and C2PA in the After column. When that report matches what you want the client to receive, the same mode is what you want on the rest of the set.

The single file stays free. A folder is the batch unlock: Unlock Pro. That unlock builds one ZIP of cleaned files in the browser. It does not upload the photos to produce the ZIP, it does not remove SynthID or any other pixel watermark, and it does not guarantee that Instagram will stay quiet if the client posts a frame. Restore the unlock on a new browser with the checkout email at /restore.

Shooting on a phone and delivering HEIC? See remove metadata from HEIC.

Questions

Does this remove the shoot location?

It removes GPS tags from the exported JPEG, PNG, or WebP when those tags are present. A caption, a watermark you burned in, and an unexported RAW are untouched.

What about Generative Fill on a client photo?

The export can still carry Content Credentials. Privacy mode strips that manifest from the file. A cloud credential and the edited pixels remain.

How does a whole folder work?

One file is free. The batch unlock is Unlock Pro and returns a ZIP. Checkout is on the pricing page. The images stay on your machine for the clean.

Will Instagram skip the AI label?

No. Delivery cleaning is about the file you hand over. A platform can still label a later upload. This tool does not force that label off.

Creator, copyright, and caption sit in XMP and IPTC, not in EXIF; what removes them, and how to put a copyright line back afterwards, is on remove XMP and IPTC metadata. A measured run over a mixed folder is on bulk EXIF remover.

Selling instead of delivering? Remove metadata from product images covers listing photos. Exports that a platform labels as AI-edited are on Lightroom Content Credentials.

Selling the body itself? The camera shutter count checker reads the count from one of its photos for Nikon, Sony, Fujifilm, Pentax and Ricoh and listed Canon models, without uploading the file.

Photographer metadata delivery

Photographer metadata delivery means GPS and Content Credentials come off the set before a client receives it. The pixels stay as they are.